b3 Brazilian Bond Builder, otherwise known as b3, can be mixed into colour formulations.  It is used as a standalone demi-permanent treatment, effectively helping to restore the integrity of the hair. Working at the cellular level, b3 targets the broken and compromised ionic bonds that cause hair to break over time.

If you like having your hair coloured, b3 is worth the additional cost to your usual appointment expenditure. When your hair is coloured without b3, the bonds that make up the cellular membrane complex are broken. The colour will either be deposited or removed if lightning. The cellular membrane will no longer fuse together.  This will lead to rapid deterioration of the cuticle and cortex cells.  These are responsible for supporting the inner structure of the hair.

By adding b3 your hair will become naturally healthier and your colour will be much more vibrant. This method also means you won’t need various trips to the salon. Your appointment time won’t be any longer by adding b3 but your hair will be much healthier.

Damaged hair doesn’t always come from chemical services. It can also occur from everyday styling and environmental stress. b3  is great for everyone. This product gives a dramatic reduction in breakage and makes your hair more resilient. Combining the treatment into colour formulations will enhance your colour.  It will make it more vibrant and longer-lasting immediately from and in-between your appointments.

In summary, a b3 treatment will:

• Resurface and seal the cuticle to prevent moisture loss
• Protects against future damage
• Ideal for very dry, extremely damaged and chemically treated hair
• Cuts styling time